About
An out-of-the-box thinker who designs software products end to end, and now builds them with AI.
I am a UX & UI designer and architect with hands-on experience crafting user-centric products across web, mobile and emerging platforms. I balance business goals with user needs through research, prototyping and usability testing, build scalable design systems with a strong focus on accessibility, and bring new technology like generative AI into how products are designed and made.
Based in India, I have worked on-site in India, the UK and the USA. Creative, empathetic, an individual contributor and a team player. I have worked across banking, telecom, retail, healthcare and life sciences, mining and education.
How I help
Business goals, user needs, shipped.
- Translate complex business goals and technical content into clear, engaging experiences
- Journey maps, task flows, interaction models, storyboards and UX guidelines
- Lead projects to on-time, quality delivery; part-time PM and team lead
- Mentor designers and negotiate risks with senior management
- On-site project execution in India and abroad
- Design strategy through to design systems, style guides and documentation
Capabilities
End to end, brief to build.
I work across UX architecture, UI design and front-end engineering, so what ships is what was designed.
- 01
UX architecture
User research and analysis, information architecture, navigation structures, task flows, wireframes and interaction models for complex enterprise products.
- 02
Design systems
Scalable components, style guides and design guides that keep large, multi-product teams consistent.
- 03
Enterprise dashboards
Executive KPIs that read on a boardroom wall and a phone.
- 04
GenAI product building
From prompt to clickable prototype: I use AI tools to design and build faster, and review every screen by hand.
- 05
Prototyping & UI engineering
ReactJS, Vue, HTML5, CSS3, Tailwind, Bootstrap and Material UI.
- 06
Accessibility
Accessible design and development to WCAG 2.1 and Section 508, tested with screen readers like JAWS.
Skills & tools
What I bring to a team.
UX design
- User research & analysis
- Information architecture
- Wireframing & prototyping
- Interaction design
- Usability testing
- Design thinking, Lean UX, UCD
- Data-driven design
- Design systems
- Accessibility & inclusivity
UI design
- Responsive web design
- Mobile UI
- Visual design
- Accessible design
- Branding & style guides
- Lean designs for RFPs
- AI media, video & image authoring
- Marketing collaterals
UI development
- Responsive web development
- Semantic, accessible front ends
- Reusable UI components
- Design-to-code handoff
- Cross-browser quality
Leading projects
- Client & multichannel team collaboration
- Design strategy
- User stories
- Design guides & handoff
- Onsite/offshore UI team leadership
- Agile delivery
Technologies & tools
Front end
- HTML5
- CSS3
- JavaScript
- React
- Vue
- Angular
- Tailwind CSS
- Bootstrap
- Material UI
- Sass
- Git
Design
- Figma
- Miro
- Sketch
- Adobe XD
- Adobe Suite
- InVision
Zeplin
Axure RP
Balsamiq- Framer
- Lunacy
Uizard- Motiff
GenAI
ChatGPT- Claude
- Copilot
Bolt.new- AI prompt design
Delivery
- Azure DevOps
- Jira
- Rally
- Trello
- GitHub
Standards
Domain expertise
Ten domains, real programmes.
Hover or select a domain to see its clients and key projects.
5.5 years · approx.
Healthcare & life sciences
Workforce, credentialing and clinician apps; plasma dispositioning.
Key projectsAMN HealthcareEarlier projects
2.5 years · approx.
Retail & e-commerce
Grocery and fashion storefronts at national scale.
Key projectsEarlier projects
3 years · approx.
Publishing & digital media
Self-serve digital publishing on the iPublishCentral platform.
- Impelsys
Key projectsEarlier projects
2 years · approx.
Mining, energy & utilities
CEO dashboards and customer portals.
Key projectsAdani Natural Resources
1.5 years · approx.
Telecom
Customer-care tools and new-customer ordering flows.
Key projectsXfinity NextGenComcast
1 years · approx.
Banking & finance
Deal and portfolio monitoring for CDO/CLO teams.
Key projectsWells Fargo
1.3 years · approx.
Memorial parks & field operations
A unified, offline-capable application for field staff.
Key projectsEarlier projects
1 years · approx.
Electronics supply chain
A part risk dashboard for electronics supply-chain data.
Key projectsZ2Data
1 years · approx.
Rental & industrial
Equipment rental portal, building products and a packaging brand.
- PlyGem
- Jaiveer Techno Pack
Key projectsHerc RentalsJaiveer Techno Pack
1 years · approx.
Education & social
College website and admissions; verified professional network.
- CorpSakha
Key projectsA.M.A.L. CollegeCorpSakha
| Domain | Years | Clients | Key projects |
|---|---|---|---|
| Healthcare & life sciences | 5.5 | AMN Healthcare, Baxter, Shire, GSK | AMN Healthcare, Earlier projects |
| Retail & e-commerce | 2.5 | Walmart ASDA, KOHL’S | Earlier projects |
| Publishing & digital media | 3 | Impelsys | Earlier projects |
| Mining, energy & utilities | 2 | Adani, EnergyAustralia, Yarra Valley Water | Adani Natural Resources |
| Telecom | 1.5 | Comcast / Xfinity, AT&T | Xfinity NextGen, Comcast |
| Banking & finance | 1 | Wells Fargo | Wells Fargo |
| Memorial parks & field operations | 1.3 | Cypress Lawn | Earlier projects |
| Electronics supply chain | 1 | Z2Data | Z2Data |
| Rental & industrial | 1 | Herc Rentals, PlyGem, Jaiveer Techno Pack | Herc Rentals, Jaiveer Techno Pack |
| Education & social | 1 | A.M.A.L. College, CorpSakha | A.M.A.L. College, CorpSakha |
Clients & programmes Adani, AMN Healthcare, Wells Fargo, Comcast, Walmart ASDA, KOHL’S, AT&T, Microsoft, Baxter, Shire, GSK, EnergyAustralia, Wipro, Herc Rentals, Yarra Valley Water, A.M.A.L. College.
I had the pleasure of working with Srinivas for more than a year on a custom developed solution for Baxter/ Baxalta (now part of shire, Inc.). I was particularly impressed by his command on UI & UX design and development and get people on board with new ideas and solutions. Srinivas’s ability to juggle multiple activities has made a dramatic difference in achieving the project goals. He is a great asset to any project/company.
Kalyan KakarlapudiSr. QA/Validation Lead at Shire, Inc.Recently I am working on an independent project, I was skeptical about the project's timelines, Srini, though I know him from childhood but never worked with him. In an occasion when we met i asked for his support and he joined the team at the nick of time. The kind of work he has done and been doing is amazing. His keen to detail on every single aspect of UI and pixel perfect design layout is very much appreciable. His work was always accurately executed, the amount of dedication he has shown and his patience helped us to complete the project than expected. He has a good sense of people in his team and as a great team member he brought the best in those around him. He’s really made a difference in our project’s success, without whom it would take a more while. I feel lucky to have him in my team.
Kasi MallaSenior Consultant at DeloitteI had the pleasure of working with Srinivas for a few months while on a contract with Shire. As a remote consultant, Srinivas coded the UI design into HTML. He produced quality work very quickly. He made relevant recommendations for the design and was responsive to feedback. When complications arose about the duration of his contract, he remained loyal to the project and completed the UI, even though he did so without compensation. Srinivas's contributions were appreciated. I am grateful for the opportunity to have worked with Srinivas and would welcome doing so again.
Alicia FlandersUX Designer at EricssonSrinivas is a very focused and dedicated professional with an eye for detail. I had an opportunity to work with him, a couple of times, on our website related projects. He does not hesitate to take up challenging assignments and is always conscious of deadlines & deliverables. Its a pleasure working with him.
Yachna SonthaliaDigital Marketing Manager at DensifySrini work with me in Impelsys. His responsibilities included Usability Analysis and UI design of complex web design. He is a hard working, creative, talented and a good team player and get along with anyone easily with solid problem solving and technical skills.
Deepak SinghArchitect at WiproSrini is a nice person to work with. He is very creative and talented. He showed high level of enthusiasm and commitment during the time he helped us.
Kishore SaragadamSenior Consultant at UBS Wealth Management
Experience
Since 2007.
19 years crafting digital products, 10+ of them in UX and UI design, 5+ as a UX & UI Architect managing onsite and offshore UI teams, and 4+ years working overseas in the UK and USA.