Experience / through 2024

Nearly two decades. Many chapters.

19 years crafting digital products, 10+ of them in UX and UI design, 5+ as a UX & UI Architect managing onsite and offshore UI teams, and 4+ years working overseas in the UK and USA.

Timeline

Eight chapters, three countries.

Now
India
Independent
GenAI product builder
- India
- Designing and building my own product, CorpSakha, and the A.M.A.L. College website end to end.
Aug 2020 – Dec 2024
Hyderabad, India
NeuDesic Technologies
Senior UX & UI Consultant
- Hyderabad, India
- Designed enterprise experiences for complex business domains, working with SMEs, stakeholders, product owners and engineering from requirements discovery through design sign-off.
- Created information architecture, user flows, wireframes, responsive interfaces and design guidance for executive and operational products.
- Contributed to the AMN Healthcare modernization programme across ShiftWise, SilverSheet and Passport.
- Supported design-system consistency and developer handoff; built and adjusted ReactJS UI components and resolved implementation issues with development and QA.
Apr 2018 – Jul 2019
Hyderabad, India
West Agile Labs
Senior Product Designer
- Hyderabad, India
- Led UX/UI architecture for Cypress Lawn 2.0, bringing legacy applications into a unified responsive experience.
- Conducted user and stakeholder discussions; developed requirements, IA, wireframes, visual designs and reusable UI patterns.
- Created Angular, Bootstrap and SCSS interfaces; supported backend and QA, delivery planning and design-team hiring.
Jul 2017 – Mar 2018
Philadelphia, USA
Comcast Communications
Senior UX & UI Consultant
- Philadelphia, PA, USA
- Designed and developed Xfinity Mobile customer portal experiences, including plan selection, cart and order journey.
- Created visual designs and frontend UI, partnered with backend teams and validated usability and WCAG 2.0 accessibility.
Jan 2015 – Jun 2017
USA · On-site
Wipro Technologies
UX & UI Consultant · UX & UI Architect
- Contributed to Baxter's Automated Plasma Dispositioning System (Jan 2015 – Sep 2016): workflow analysis, field research, interface design, documentation and accessibility testing.
  - Thousand Oaks, CA, USA
- Designed PortalDirect for Wells Fargo (Aug 2016 – May 2017).
  - Columbia, MD, USA
Jun 2012 – Sep 2014
UK · On-site
Wipro Technologies
Sr. UI Developer
- Leeds, West Yorkshire, UK
- Worked on Walmart UK's ASDA Groceries website: shopping workflows, reusable UI templates, accessibility and cross-browser quality.
2010 – 2012
India
Wipro Technologies · India
UX & UI Consultant
- Hyderabad, India
- Chennai, India
- Kolkata, India
- UX, UI and frontend for global enterprise clients from Wipro's India offices.
2007 – 2010
Bangalore, India
Impelsys · Bangalore
Web Developer
- Bangalore, India
- Digital publishing: iPublishCentral and web experiences.

Education & certifications

Always learning.

2023
Enterprise Design Thinking Co-Creator
IBM
2022
Enterprise Design Thinking Practitioner
IBM
2007
HCI Training & Workshop
IIT Mumbai
2000 – 2003
PG Diploma in Web & Graphics
APTECH
1997 – 2000
Bachelor’s in Computer Sciences
Andhra University

Earlier projects

Nearly two decades of products, briefly.

07 projects

Life sciences · USA

APDS v2.0

Automated Plasma Dispositioning System. Release of plasma units for manufacturing: shipment tracking, lab testing, lookback and status changes. UX maturity assessment, card sorting, personas; WCAG 2.0 AA tested with JAWS.

UX & UI Consultant · 2015–2016

Client siteVisit live site ↗

Memorial park · California

Cypress Lawn

Unified field-staff application. Merged legacy apps into one responsive, offline-capable app. IA, wireframes, Angular/Bootstrap 4 UIs, brand and style guides, a UI library, and hired two designers.

UX & UI Architect · 2018–2019

Telecom · USA

Xfinity Mobile Web Portal

Comcast’s 2017 mobile launch. Designed the new-customer flow from choosing a plan to cart to delivery, built the UIs and implemented WCAG 2.0.

Sr. UX & UI Developer · 2017–2018

Client siteVisit live site ↗

Retail · Leeds, UK

ASDA Groceries

Walmart UK. Drag-and-drop add to cart, dynamic ads and a gradual revamp keeping parent branding, to strict accessibility and W3C standards, with A/B testing.

Sr. UI Developer · 2012–2014

Client siteVisit live site ↗

Retail · USA

KOHL’S Retail Website

Static JSP site to dynamic. Developed product pages, image carousels and similar-products UIs, plus banners and marketing graphics, cross-browser to W3C standards.

UI Developer · Wipro

Client siteVisit live site ↗

Publishing

iPublishCentral

Self-serve digital publishing. Visual designs in three variants and XHTML/CSS/jQuery UIs integrated with PHP and MySQL, with SEO and cross-browser fixes.

Web Developer · Impelsys